Corporate Social Responsibility Movement Essay Example | Topics and Well Written Essays - 2000 words

Corporate Social Responsibility Movement - Essay Example It is evidently clear from the discussion that the history of CSR in the UK had been a smooth one before the hurdles began making this one of the most difficult processes to undertake in the country. The aim was to provide a link between the corporate and the society, something that would see the regulation of activities within the required platforms. This would also see the growth of regulation based on the impact of transnational corporations that were setting base in the UK at the time. When the late nineteenth century saw a growing number of corporations in the world, the debate regarding the link between the corporations and the society became a debate that was in the public domain. The aim was to introduce new policies that would see most of these huge corporations share their profits with the society, or initiate new projects that would create and enhance regulation within the society. In the 1920s and 19230s, the main CSR strategies in place were trustee management that sough t to maximize wealth creation and growth of the community. From the 1930s to the 1970s, the corporate period was in motion and the UK companies took social responsibilities as the government did. The late 1970s saw the companies take up specific issues to handle, while the 1980s saw an increased responsiveness to community affairs. The 1990s and early millennium saw an increase in the CSR concepts as they became the base-point of completing other points of growth for the society as a whole. During the early twentieth century, companies were always working on meeting their demands while creating and enhancing new platforms that would see them prosper. However, this would imply redirecting their profits to other social causes as a means of meeting the key demands of the society. The main aim was to proceed with a new mentality that would see corporations in the UK grow further while still having the main ideas of the society in place. One problem that arose during the initial stages o f creating a strong CSR program at the time was the lack of a decisive definition of the term.

Area of knowledge Essay Example for Free

Area of knowledge Essay It can certainly be argued that though language and emotion play vital roles within any area of knowledge, it is within history that it manifests itself the clearest. History as an area of knowledge presents an opportunity to explore the implications of both language and emotion, and their effect on interpreting history. The understanding of such information is integral to resolving one of the key knowledge issues regarding history: the question of whether it is possible to attain or communicate knowledge through history that is free from filters and biases. The answer to this question is crucial to the further comprehension of what is history as a whole. But before examining language and emotion in the context of history, it is important to define what exactly these words are describing, and understand the values and limitations of both of these ways of knowing separately. Language is defined as a rule-governed, intended form of communication and is one of the main ways of attaining information of the external. It is useful for conveying concepts that are intangible, such as that of history. However, it is merely a tool, a vehicle by which information can travel, and is subject to ambiguity, vagueness, and bias. Emotion as a way of knowing is often defined as a mechanism which gives intuition and helps decision making, but is also commonly cited as an obstruction to knowledge. These two ways of knowing have a great impact upon the acquisition of knowledge in history. One could argue that without language, there would be no history or historical knowledge. Such a bold statement can be made for a variety of reasons, one being primarily that unlike emotion and sense perception, two others way of knowing, language is the most able tool in the transfer of knowledge across time. And unlike reason, language can qualitatively describe as well as outline the experiences of individuals in a way that reason cannot fully emulate. One does not need to be (or rather, cannot be) at the decisive Battle of Iwo Jima to know there was an Allied victory, knowledge that sense perception and emotion could not derive. The utility of language is that it enables us acquire knowledge of the external efficiently. This is not to say that language is the perfect mechanism for knowledge transfer in history. As stated above, language is a tool that, once interpreted, will lead to biases as both the sender and receivers paradigm will contribute to a certain predisposition regarding any topic spoken. It allows us to label and generalize, to set up a conceptual framework based on relativity. Arbitrary time frames can be set up within history, such as Before Common Era, which when considered seem quite useful in that it allows for quick citation, but is also perplexing. How exactly did people define the Common Era? To refer to a date in relation to the death of one man allows us to further question why this particular man was chosen. Again this ties into the bias with language, as anyone referencing BCE is undoubtedly predisposed towards Western thinking. Even I retain these biases as well, always confused momentarily whenever I am exposed to the time frame established in Thai culture, such as 2553 (which is coincidentally also referenced to the death of another man). It appears that although language can and does lead to historical knowledge in methods that other ways of knowing cannot, language can never lead to truly objective information precisely for the same reason that it is useful: it is all relative to the paradigm which one is under. The impact of labeling and generalizations also touches upon the realm of emotion and its effects upon history. The age-old adage proclaims that history is written by the victors1 and the victors will more often than not think positively about themselves but not of their opponents. For example, during my Thai history class, my teacher will go at great lengths to explain the courageous nature of the Thai people and the savagery of the Burmese for invading our land, and yet do a complete about face and call the occupation of Malaysia and Cambodia as a noble conquest. This invocation of pride and patriotism is a variety of emotion known as nationalism. And it is this nationalism, or a similar emotional feeling of loyalty, that has fueled much of current history. If language is the tool with which we talk about history, emotion is what caused us to talk about it in the first place. The statement that is being suggested is that the course of human civilization for the past ten thousand years can be charted with the emotions, on the basis that humans are not perfectly rational. Emotional attachments to kingdoms, countries, or governments caused many to go to war; scientific advances were fueled by the undying joy associated with innovation; Adam Smith proposed capitalism to compensate for the inherent greed within us all. Indeed, a more specific event would be the destruction of the World Trade Center on September 11, 2001AD. The attack upon the US caused uproar, an escalation of foreign policy security, and a worsening of relations with the Middle East. The many religious motives for such an event leave no doubt that it was based off of emotion, but it remains unclear what the main cause was for. Again, it appears that to mark history as objective facts becomes increasingly hard as the subjective emotions that one has muddle the cause for events. One cannot state that a certain event in history occurred because of another singular event; rather, one must say that it was the amalgamation of these that caused any event. In essence, it appears that emotion and language both play a key role in history, one for it and one about it. However, it seems that these two ways of knowing interact with history in such a way as to make the objective deduction of historical knowledge difficult. Though one can argue that the imposition of conceptual frameworks and the emotionally fuelled decisions are not mutually exclusive with an objective history, it remains that within any human society there will exist a paradigm, a filter, a bias. And in these items will lay prejudice. A quote by Friedrich Nietzche summarizes this: To the extent that man has for long ages believed in the concepts and names of things as in aeternae veritates he has appropriated to himself that pride by which he raised himself above the animal: he really thought that in language he possessed knowledge of the world. We may pride ourselves on being more civilized than animals and for having language, but it is foolish to assume that with only these tools that we have gained any knowledge of the world apart from our own.

Inductive Knowledge Paradox Essay -- Philosophy Reasoning

In Nelson Goodman’s The new riddle of induction, the problem of inductive knowledge is brought into question and a collection of possible solutions are presented. The paradox of inductive knowledge has been misunderstood into bringing forth a radical ideology of relativism by philosophers such as Quine and a variety of other modern thinkers, however a possible solution presented by Hempel and a new version outlined in this paper present a different case all together concerning the acquisition of knowledge. In order to understand the new paradox presented in this paper the argument presented in the original raven paradox has to be made clear. The paradox of the raven stems from the belief that viewed scientific phenomena, in connection to a hypothesis in fact does not necessarily lead to truth but instead only serves to strengthen the held hypothesis regardless of what facts the evidence presents. The belief that all ravens are black under normal scientific standards is thought as being supported by the evidence of only black ravens being observed, in logic such a statement would be described as their being such a thing that it is a raven and it is black. From this statement a logically equivalent hypothesis can be made, if an object is not black it holds that it is not a raven, this statement unlike the initial hypothesis of all ravens being black however presents problems, all evidence of non-black objects seems to strengthen the prior held belief even though there is virtually no co nnection between all those possible objects and the raven. The observation of non-black things that are not-ravens strengthening the hypothesis unjustifiably is arguably showing how inductive reasoning is ungrounded in truth, however Hempel ... ...r a possible world, which itself is a problem. The issue of inductive knowledge is still one that remains unsolved, however in the various attempts at a solution the problem has changed from being one of a seemingly impossible actual knowledge to a further examination into a criterion of meaning. Because of the misinterpretation of this paradox there has been a great deal of confusion over the legitimacy of modern science however the paradox itself can be seen as only a matter of philosophy and is more concerned with the solution to a long standing philosophical puzzle then a critique of modern science. Works Cited Nelson Goodman, The new riddle of induction; knowledge readings in contemporary epistemology, oxford university press: 2005. Willard Quine, Two dogmas of empiricism; From a logical point of view 2nd edition, Harvard university press: 1980.

Oedipus: Fate Is Unavoidable :: Oedipus Rex, Sophocles

Oedipus: Fate is Unavoidable No matter what anyone tries, no matter what anyone does, no matter what anyone believes they have accomplished, they have not controlled fate. Fate is uncontrollable. Much like betting on a  ³sure thing ² and knowing in the back of your mind that there are infinite factors in the outcome--anything could happen. It ¹s unfortunate that the people of Ancient Greece sanctioned the concept of fate. In the Era of Enlightenment the idea of God-controlled fate was finally challenged with the notion of self-fulfilled destiny; until then, men turned to prophets and oracles. In the play Oedipus, by Sophocles, there was a ongoing synergy between fate and knowledge that was constantly rejected. Oedipus, the main character, struggled to dominate his own destiny, but ironically fell back into his bizarre misfortune that was in the end, inevitable. Misfortune, false realities, deception: all a result of Oedipus knowing too much and at the same time too little of his true lot in life. Knowledge was what nurtured him into false pretenses. Knowledge was a false pretense. By knowing that his parents were out of harms way, namely his, he knew that his prophecy would not come true. He knew that as long as his father was still alive and he was married to a woman not even related to his mother, he would not bear the offspring that  ³men would shudder to look upon. ² It was the epitome of irony for Oedipus to know his fate, and try to avoid it with the  ³knowledge ² that he had obtained: "My father was Polybus of Corinth, my mother the Dorian Merope, and I was held the foremost man in all that town until a thing happened- -a thing to startle a man, though not to make him angry as it made me. We were sitting at the table, and a man who had drunk too much cried out that I was not my father ¹s son--and I, though angry, restrained my anger for that day; but the next day went to my father and my mother and questioned them. They were indignant at the taunt and that comforted me--and yet the man ¹s words rankled...I sought where I might escape those infamous things--the doom that was laid upon me." When Oedipus fled from his parents, he started the chain reaction of ironic happenstance that would eventually direct him in a complete circle back

Great Ideologies Stemming Out From Chaos Essay

Thomas Hobbes, Jean-Jacques Rousseau and Thomas Paine, three great political philosophers, all view the nature of man and society as anarchical, which is a state of lawlessness or political disorder due to the absence of governmental authority, making it â€Å"war of all against all†. The utopian society of individuals enjoys complete freedom without government, wherein there is a display of a lack of morality for most of the time. In the Leviathan, Thomas Hobbes presented the political state as a Leviathan—a sea monster. As a metaphor for the state, it is described as a replica of a person whose body is made up of all the bodies of its citizens, who are the literal members of the Leviathan’s body, and placing the sovereign as the head. In order for them to escape this natural condition, the people in the state constructed the Leviathan through social contract wherein they give up certain natural rights and transfer them to another person of authority. In turn, the power of the Leviathan protects them from the abuses of one another. The source of inequality comes from the scarcity of resources. If one looks around at other animals—Hobbes specifically notes ants and bees—they appear to live harmoniously with one another without any sort of state or society. If they can do so, then why can’t men who are, after all, â€Å"animals† themselves? Hobbes discussed several reasons as to why men cannot live this way: the main one being that men are rational creatures. If we lived in some pre-societal concord with others, reason would always devise ways for us to cheat and make ourselves better off than others in order for us to survive. Furthermore, as we humans possess speech, we are able to mislead one another about our wants and desires. Hobbes also claims that animals naturally agree with one another while humans do not, and the reason for this essentially is because man is competitive in nature and therefore views everyone around him as a threat. Therefore, the government is created to provide order and regulation. For Hobbes, the best form of government is monarchy for four reasons: first, since humans will always choose the private over the public good, the best way to ensure peace when choosing a sovereign is to have these united. And by the outweighing of private good over public ones, infighting and corruption within government is encouraged. Second, having a secret counsel is allowed in a monarchy as opposed to in a democracy or aristocracy. Third, a monarchy is more consistent: since the monarch is one person and humans are not perfectly consistent, the commonwealth changes only as human nature dictates. In a democracy and aristocracy, because more natural bodies compose the sovereign, the commonwealth is more subject to human inconsistency as well as the inconsistency that comes from a change in the makeup of the sovereign, which happens with each election cycle or new member of the aristocracy. Lastly, infighting or warring factions caused by envy, self-interest, or any other human imperfections cannot be seen in a monarchy. On the other hand, Jean-Jacques Rousseau views the government as an abomination because it interferes with the nature of man. His aim is to examine the foundations of inequality among men, and to determine whether this inequality is authorized by natural law. He attempts to demonstrate that modern moral inequality, which is created by an agreement between men, is unnatural and unrelated to the true nature of man and that it is necessary to consider human nature and to chart how that nature has evolved over the centuries to produce modern man and modern society. Like Hobbes, he describes man as just another animal, and this proves to be very important. The distinction between human and animal was used both to justify man’s possession and use of the Earth’s resources, and to explain why humans apparently have certain unique capabilities, such as reason and language. He further expounds that man is like yet unlike other animals, due to the unique way he develops. And as time goes by, human faculties were being fully developed. To be and to appear became two different things. Man became subjugated by a multitude of new needs, especially by his need for other men. Man became a slave to men as one takes pleasure in domination and tries to be their master. However, this is only true for the rich. When the powerful claims a right to another person’s goods, such as the right of property, the inequality can lead to a state of war. Therefore, the rich tried to persuade the weak, who were indeed easily convinced, to unite with them into a supreme power to institute rules of justice and peace. Men ran towards their chains in the belief that they were securing their freedom, while those who did know about the deceit thought that they could trade part of their freedom for security. Although his idea sounds wrong, it essentially represents a point at which the self-preservation and pity of savage man are perfectly balanced with the acute regard for oneself in relation to others of modern man. Some aspects of reason and communal life are good, but they are still potentially destructive. In criticizing civility and concern for others as negative features of society, Rousseau goes against the good manners and civility that are generally seen as restraining the savage features of man, as he feels that there is nothing to restrain in natural man, and civility only makes men compare themselves to one another. As for Thomas Paine’s The Rights of Man, he justifies the principles of modern republican governments. He attacks the notion of monarchy and privilege and argues that each generation has the right to establish its own system of government. No nation can legally be ruled by a hereditary monarchy because government is for the living and not the dead. No generation has the right to establish a government binding on future generations. He argues that humankind can reach its full potential under republican governments which would allow individuals to live free of privilege and caste. To sum it all up, Thomas Hobbes, Jean-Jacques Rousseau, and Thomas Paine put forward an idea of how the government sprung from inequality and lack of a central world authority. For Hobbes, an absolute monarchial government ruled by one person only, is necessary to fulfill the society’s need for order and the regulation of its people so that society can avoid from spiraling into anarchy. As for Rousseau, a government having biases towards the rich while deceiving the poor was created so that the insecurities of the people would force them in order to perpetuate inequality which make them dependent on the government, giving it more power. Lastly, for Paine, a representative and democratic government is formed to protect the people’s rights to be protected and to safeguard them from the threat of chaos, allowing the people to create an environment where they can mature and achieve their potential. Despite the differences in some parts of their ideologies such as the sources of inequality and the roles of the government, a single goal is presented—that is, for the creation of a concept of government in order to prevent the society from turning back to its nature of anarchism. While Hobbes’ â€Å"one-man rule† could lead to abuse of power, his intention is for this monarchial type of government to administer order and self-preservation in the society. As for Rousseau, the maintenance of an inequality between social classes assures the stabilization of finite resources and society itself. Lastly, for Paine, his ideal world of a representative-democratic government lies on the belief that environmental influences create the individual and that a benevolent form of government can bring about human happiness. Putting them together, their main objective can be viewed as the organization and harmonization of society so as to push it towards progression. References: (n.d.). Rights of Man. Retrieved December 20, 2012, from http://www.enotes.com/rights-man salem/rights-man SparkNotes Editors. (n.d.). SparkNote on Discourse on Inequality. Retrieved December 20, 2012, from http://www.sparknotes.com/philosophy/inequality/

Free Essays on Sound Of Music

Sounds of Music In music there are a variety of instruments that display the color of harmonies, when they are played in an orchestra or a band. The ranges of their sounds spans from the lowest pitch of a contrabass to the highest pitch of a piccolo. Moreover their classification derives by the group or section to which they belong. The classification of instruments in music is divided into three broad classes or families which are percussion, string and wind. Many instruments have more than one characteristic and fall into more than one class. The piano, for example, is a string instrument as well as a percussion instrument. Moreover in the group of percussion, the description of some of these instruments is very similar, since some of them consist of a drum shape. For example the typical description of any drum consist of a wooden cylinder that or hemispheres with calfskin stretched tightly one or both ends to form the head. In the performance of percussion instruments, there are several of them that are executed in two ways. For instance some of these instruments are played with the palms of the hands or by using wooden sticks. The procedure when playing with the palms of the hand is as follow: both hands tap or strike simultaneously the head of the drum. In order to produce a different sound at the same time, the performer places one hand on the calfskin of the drum while strikes it with the other. The strength of the strike depends on the type of dynamic the performer is using. A good example of this kind of instrument is the conga. The conga consist of a wooden cylinder that or hemispheres with calfskin that stretches tightly the ends of the cylinder to form the head. The tension of the head is control by rods and screws. The purpose of such tension is to produce different sounds or to tune the instrument. Another way of playing percussion instruments is by using wooden sticks. This is the case in th e drumset. The dr... Free Essays on Sound Of Music Free Essays on Sound Of Music Sounds of Music In music there are a variety of instruments that display the color of harmonies, when they are played in an orchestra or a band. The ranges of their sounds spans from the lowest pitch of a contrabass to the highest pitch of a piccolo. Moreover their classification derives by the group or section to which they belong. The classification of instruments in music is divided into three broad classes or families which are percussion, string and wind. Many instruments have more than one characteristic and fall into more than one class. The piano, for example, is a string instrument as well as a percussion instrument. Moreover in the group of percussion, the description of some of these instruments is very similar, since some of them consist of a drum shape. For example the typical description of any drum consist of a wooden cylinder that or hemispheres with calfskin stretched tightly one or both ends to form the head. In the performance of percussion instruments, there are several of them that are executed in two ways. For instance some of these instruments are played with the palms of the hands or by using wooden sticks. The procedure when playing with the palms of the hand is as follow: both hands tap or strike simultaneously the head of the drum. In order to produce a different sound at the same time, the performer places one hand on the calfskin of the drum while strikes it with the other. The strength of the strike depends on the type of dynamic the performer is using. A good example of this kind of instrument is the conga. The conga consist of a wooden cylinder that or hemispheres with calfskin that stretches tightly the ends of the cylinder to form the head. The tension of the head is control by rods and screws. The purpose of such tension is to produce different sounds or to tune the instrument. Another way of playing percussion instruments is by using wooden sticks. This is the case in th e drumset. The dr...

Try to vs. Try and

Try to vs. Try and Try to vs. Try and Try to vs. Try and By Maeve Maddox A reader asks, Would you consider a post on the difference between try and [do something] and try to [do something]? [] I hear and read more people using try and [do something] but that doesnt seem as logical as try to [do something].   Is there a difference between the two terms?   If not, is one to be preferred?   I’m always amused when objections to idioms are raised on grounds of logic. â€Å"Try and† followed by a coordinate verb is an idiom; idioms don’t have to be logical. Nevertheless, a lot of speakers object to the use of â€Å"try and do† instead of â€Å"try to do.† What do the authorities think? Merriam-Webster is unambiguously supportive: Almost all disparaging criticism of â€Å"try and† comes from American critics; British commentators have generally been tolerant. There appears to be no rational basis for hostility to the expression and no need to avoid it in appropriate surroundings. The OED includes an entry for â€Å"try and,† but still labels it as a colloquialism. OxfordDictionaries observes that â€Å"In practice there is little discernible difference in meaning, although there is a difference in formality, with try to being regarded as more formal than try and.† Even M-W, with the reference to â€Å"appropriate surroundings† implies that â€Å"try to† is preferable for formal use. But is there, as our reader asks, a difference between such wordings as, â€Å"Try and stop complaining† and â€Å"Try to stop complaining†? Fowler discerned a difference: Though â€Å"try to do† can always be substituted for â€Å"try and do,† the latter has a shade of meaning that justifies its existence; in exhortations it implies encouragementthe effort will succeed; in promises it implies assurancethe effort shall succeed. It is an idiom that should be not discountenanced, but used when it comes natural. A Columbo episode has the title â€Å"Try and Catch Me.† A rebellious teenager might respond to a request by saying, â€Å"Try and make me.† In discussing a modern painting, art critic Sister Wendy says, â€Å"I’ll try and make sense of it.† In each of these examples, the and conveys something to would not. Perhaps we can add â€Å"effort† to Fowler’s â€Å"exhortation and promises.† How correct is Fowler’s statement that â€Å"try to do can always be substituted for try and do†? As a rule, it has its pitfalls. For example, consider the following headline and sentence: Two Judges Try and Fail to Shut Down Union Rights It’s better to try and regret, than not to try and regret. In the first example, changing the â€Å"try and† to â€Å"try to† would leave the reader wondering why the judges tried to fail in their purpose: â€Å"Two judges try to fail to shut down union rights.† Changing â€Å"try and† to â€Å"try to† in the second example would result in the sentence, â€Å"It’s better to try to regret, than not to try to regret.† The original sentence, however, means something very different: â€Å"It’s better to try [to do something] and regret [having tried], than not to try [doing something] and [then] regret [not having tried].† The note at OxfordDictionaries includes an explanation as to why â€Å"try and† remains questionable in formal usage despite its ubiquity in conversation: The construction try and is grammatically oddin that it cannot be inflected for tense (e.g. sentences like she tried and fix it or they are trying and renew their visa are not acceptable, while their equivalents she tried to fix it or they are trying to renew their visa undoubtedly are). For this reason try and is best regarded as a fixed idiom used only in its infinitive and imperative form. Careful writers will continue to scrutinize their use of â€Å"try and† in formal contexts, but they can still feel free in conversation and dialogue to follow Fowler’s advice about using it â€Å"when it comes natural.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†For Sale vs. On SalePractice or Practise?

Dual Enrollment in High School and College

Dual Enrollment in High School and College The term dual enrolled simply refers to enrolling in two programs at once. This term is often used to describe programs designed for high school students. In these programs, students can begin working on a college degree while still enrolled in high school. Dual enrollment programs can vary from state to state. The names may include titles such as dual credit, concurrent enrollment, and joint enrollment.   In most cases, high school students in good academic standing have the opportunity to take college courses at a local college, technical college, or university. Students work with their high school guidance counselors to determine eligibility and decide which courses are right for them. Typically, students must meet eligibility requirements to enroll in a college program, and those requirements may include SAT or ACT scores. Specific requirements will vary, just as entry requirements vary among universities and technical colleges. There are advantages and disadvantages to enrolling in a program like this. Advantages to Dual Enrollment You can get a jump start on your college plans. By earning college credit while still in high school, you may be able to reduce the time and money youll spend in college.In many cases, a portion of the dual college/high school course tuition is paid for by the state or the local school board.The dual enrollment courses are sometimes offered right in your high school. This enables students to become familiar with the workload of a college course in the comfort of a familiar setting.Some colleges offer dual enrollment via the Internet. Disadvantages to Dual Enrollment It is important to look into the hidden costs and risks you may face once youve entered a dual enrollment program. Here are a few reasons why you should proceed with caution: Students may receive a textbook allowance, but others may have to pay for any textbooks. The cost of college books can be daunting. For instance, a college-level science book can cost more than one hundred dollars. You may want to research the cost of textbooks before you sign up for a specific course.If college courses are offered only on the actual college campus, the student will be responsible for travel to and from the campus. Consider the cost of transportation. You have to factor travel time into your time management considerations. Your tests can be more challenging, and you may suddenly have less time to study for them!College courses are rigorous, and students can get in over their heads sometimes. College professors expect increased maturity and responsibility from their students. Be prepared! By signing up for college courses before you’re ready, you may end up with poor grades- and those will stay on your college record forever.  Bad grades can wreck your colleg e plans. After you sign up for a college course and you start to feel like youre slipping behind, there are only two ways out: withdraw from the course or finish the course with a grade. Remember that your ultimate dream college will see both of these when you apply. Failing grades can make you ineligible for your dream college. Withdrawing from a course could make you ineligible to graduate from high school on time! Many college scholarships are designed for freshmen. If you take too many college courses while youre in high school, you could make yourself ineligible for some scholarships.Whenever you sign up for college credit courses, you are officially beginning your college career. That means you will establish an official record wherever you take courses, and you will have to provide college transcripts of those courses whenever you enter a new college- for the rest of your life. Whenever you change colleges, you will need to provide transcripts to a new college. If youre interested in a program like this, you should meet with your high school guidance counselor to discuss your career goals.

Knee Injury Medical Treatment Case Study Example | Topics and Well Written Essays - 500 words

Knee Injury Medical Treatment - Case Study Example SH: the patient is the first born in a family of three siblings. Lives with the parents and two brothers. She is in college and is a sportswoman has been playing football since elementary schools, it has become her hobby as well as the reason she obtained a scholarship in the college. Her mother is a nurse while the father works as lecturer at a local college.O/E: The patient appears to be in pain (Davies et al. 2011, p.8). The knee appears deformed. The patella bone is visible towards the inner side of the thigh, medial and superiorly to the knee joint. Cannot move the affected leg which have started to swell around the knee joint. She is literary guarding any attempt to touch the affected leg.ROM: There is intense pain in each movement of the knee joint affected by the injury. Active: Flexion- Intense and unbearable painExtension: intense pain Abduction-, intense painAdduction- intense painMedial Rotation- intense painPassive: Flexion- intense painExtension- intense painAbduction- intense painAdduction- pain free movementMedial Rotation- intense painResistive: intense painExtension- intense painAbduction- intense painMedial Rotation- intense painPhysical assessment shows no other abnormality.Impression: Total Right knee-cap dislocation.Plan: Immobilise the knee joint. Prepare for x-ray to identify the position of the patella. Apply strong anti-inflammatory agents to reduce swelling.

Graduate Reflection Paper 2(b) Essay Example | Topics and Well Written Essays - 1250 words

Graduate Reflection Paper 2(b) - Essay Example Psychology plays a part in every aspect of leadership, especially when it is applied to employees and customers To keep employees and customers happy, psychology is usually employed. Psychology is also employed when companies go to a global clientele and they are working with people of different cultures. Another area where psychology is important is in the hiring of new employees. Dynamic leaders must understand what the company needs are and then find ways to screen candidates in order to find the best talent for all positions. Some companies rely on psychological concepts and testing to help them define whether the potential employee has the characteristics needed for the position. There are many concepts that use psychology as a base. As an example, Naisbitt and Aburdene (1990) spoke about the fact that most organizations need to capitalize on the benefits of diversity. The reason they must do this is because the way that diverse groups are able to work together will directly impact the productivity that can be expected from the employees. Psychological models will be important to use beaus they reinforce work with others and place building relationships as the most important aspect of dynamic leadership. As an example, Goethals (2005) understood that the model of psychodynamics used by Freud, was useful in studying leadership. In using Freuds theory, he learned that when someone is able to blindly obey a leader, it is because they had an "instinct to submit to authority" (Goethals, 2005, p. 99) and the leader had to assert their authority for it to happen. Another model that is important is the social-cognitive model. This model emphasizes the concepts of social identity and its interaction with a group. Many people find their social identity through interaction with their own groups or teams. This model emphasizes two specific processes that people go through to find their social identity" a0

Describe and discuss see directions below Research Paper

Describe and discuss see directions below - Research Paper Example This privilege against Self-Incrimination can be implied for Federal Crimes. Witnesses however, do not receive any immunity from testaments; especially, those witnesses who are not defendants nor are likely to be. Witnesses cannot refuse to testify under any circumstances and it may lead to imprisonment on the crime of hiding the truth if they happen to do so. Some cases have also led to prosecution if the witness fails to testify. This was the case where the Supreme Court of United States used a defendant’s Fifth Amendment Right, which was against Self-Incrimination. Malloy who was the petitioner was sentenced to jail for a year for gambling. However, after three months, he was put on probation for two years and released from jail. On probation, he was made to testify for inquiry of the State into gambling and other unlawful activities and when he refused to do so, he was put back in jail to the time he testified. In his essay, ‘Are the courts in a trance?’ David Webert speaks of the history of Hypnosis as used by the authorities to empower themselves of the truth. Webert’s (2003) essay circulated around the admissibility of such a technique for procuring the truth, as well as the legality of such a method. Certainly, he views it as a violation of the Fifth Amendment Right since it is after all against the will of the human consciousness that such information is being procured. One can imagine under utmost duress when such a technique is used, however, it is a disaster to think of using such a technique as a regular practice by the authorities to procure information from criminals. Hypnosis is known to enhance memory that leads to better recollection of events, but the credibility of this method is still under question. More so, hypnosis can have its own set of perceivable dangers. There have been various viewpoints that have been presented for and against this stand. But as far as perceivable

SPITCEROW MODEL Essay Example | Topics and Well Written Essays - 1000 words

SPITCEROW MODEL - Essay Example At this time, 86 of 88 Russian Federal subjects committed to 1992 Federation Treaty (Turkish Weekly 1). This separated the power of the local and federal government. However, Tatarstan and Chechnya were not part of this agreement. Later, Tatarstan bowed to the agreement leaving Chechnya alone. This was followed by declaration of full independence form Moscow in 1993 by the Chechnya (Turkish Weekly 1). This resulted into a conflict, and Russia invaded Grozny that was Chechen capital. There were many civilian causalities including over 5000 children. On 11 December 1994, Russian forces from the ground towards Grozny launched an offensive. This happened with some discontent form the Russian military and government. The main cause of the war prior to the 2009 North Caucasus Insurgency was more of a secessionist conflict rather than ethno-nationalist, religious one (Turkish Weekly 1). In fact, Islam was a part of the Chechen identity. The first party is the Chechens. They have remained opposed to Russian authority since the late 18th century. This happened as Russia expanded to areas already under Turkish or Persian authority. The other party is Russia and more specifically Russian military. This has led to conflict due to political decisions and stand by the leadership in authority. Three issues relate to Chechen. They are statehood, international involvement, and equal rights. On the other hand are the Russian issues. They include renunciation of the demand for a separate state, the Chechen disarmament, and the ceasefire. The other issue at hand is the natural resources in Chechnya, and the religious tensions especially between largely secular or Christian Russians and Muslim Chechens. The rebel leaders are sometimes successful in pushing the Russian armed forces out of their vicinity. This was evident as from 1996 to 1997. The Russian army counters this especially after the rebels cross into other regions of Russia, as

Dubai economy Essay Example | Topics and Well Written Essays - 750 words

Dubai economy - Essay Example On January 4th 2006, following the death of Sheikh Maktoum bin Rashid Al Maktoum, His Highness Sheikh Mohammed bin Rashid Al Maktoum became the Ruler of Dubai. He is a man of many guises-poet; champion horseman; author of the book 'My Vision - Challenges in the race for excellence', Chairman of DTCM, United Arab Emirates Vice President, Prime Minister and Defense Minister.Past two -three years witnessed a boom in the construction sector. Large scale, world class constructions such as Burj Dubai (which would be world's tallest building - height 818M, Floors-162, completion by 2009) have taken place and are in progress. Apart from that a number of real estate projects like the Walk, Jumeirah Beach Residence, Business Bay, the Executive Towers, Vision Tower, Bay Avenue, the Villa, etc also became popular. Real-estate values surged fourfold over the past five years, fueled by a supply shortage and an influx of expatriates. Rising commodities prices drove inflation, which accelerated to a record 11.1 percent in 2007. The population of Dubai expanded from 12,00,000 in 2003 to 14,78,000 in 2007. Dubai's real gross domestic product (GDP), which surged to a record Dh198 billion in 2007, is predicted to sustain an average growth rate of 11 per cent for the next eight years. Dubai's exports have been growing by an average of more than 28 per cent annually during the past five years.Financial sector also witnessed ample growth during the previous years. The Dubai International Financial Centre (DIFC), opened in September 2004, is the world's fastest growing international financial centre, and has attracted high caliber firms from around the globe as well as its region. A world-class stock exchange, NASDAQ Dubai (formerly known as the Dubai International Financial Exchange or DIFX), opened in the DIFC in September 2005. Financial services in the DIFC are regulated to international standards by the Dubai Financial Services Authority (DFSA). The credit market also has become more competitive, currently there are 13 lenders in the market including four international banks - Standard chartered, HSBC, Llyods TSB and Barclays Bank. Dubai Shopping Festival (DSF) conducted normally in January gained international reputation year after year and attracts thousands of foreign tourists. Hotels, travel agents and tour operators contribute to the selling of the event worldwide. Development and expansion activities for Dubai International Airport continued. The new terminal 3 became fully operational in October 2008. Work on a Cargo Mega Terminal has begun. A metro link with the city is expected to be operational by 2010. There were fast developments in information and communication sectors in Dubai in the past few years. 'du', the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. It is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du. Emiratization programme also got momentum in respect of higher management and technology levels. The Department of Tourism and Commerce Marketing (DTCM) has initiated an Emiratization drive in Dubai through attracting a dedicated and talented workforce. As part of the Emiratization process, the du has recently announced the appointment of two senior executives in key areas of the company's technology operations. Ahmed Hassan Al Hosni is the new Senior Vice President (SVP) IT and

SPITCEROW MODEL Essay Example | Topics and Well Written Essays - 1000 words

SPITCEROW MODEL - Essay Example At this time, 86 of 88 Russian Federal subjects committed to 1992 Federation Treaty (Turkish Weekly 1). This separated the power of the local and federal government. However, Tatarstan and Chechnya were not part of this agreement. Later, Tatarstan bowed to the agreement leaving Chechnya alone. This was followed by declaration of full independence form Moscow in 1993 by the Chechnya (Turkish Weekly 1). This resulted into a conflict, and Russia invaded Grozny that was Chechen capital. There were many civilian causalities including over 5000 children. On 11 December 1994, Russian forces from the ground towards Grozny launched an offensive. This happened with some discontent form the Russian military and government. The main cause of the war prior to the 2009 North Caucasus Insurgency was more of a secessionist conflict rather than ethno-nationalist, religious one (Turkish Weekly 1). In fact, Islam was a part of the Chechen identity. The first party is the Chechens. They have remained opposed to Russian authority since the late 18th century. This happened as Russia expanded to areas already under Turkish or Persian authority. The other party is Russia and more specifically Russian military. This has led to conflict due to political decisions and stand by the leadership in authority. Three issues relate to Chechen. They are statehood, international involvement, and equal rights. On the other hand are the Russian issues. They include renunciation of the demand for a separate state, the Chechen disarmament, and the ceasefire. The other issue at hand is the natural resources in Chechnya, and the religious tensions especially between largely secular or Christian Russians and Muslim Chechens. The rebel leaders are sometimes successful in pushing the Russian armed forces out of their vicinity. This was evident as from 1996 to 1997. The Russian army counters this especially after the rebels cross into other regions of Russia, as

Describe and critically assess the main challenges faced by trade Essay

Describe and critically assess the main challenges faced by trade unions in Britain today - Essay Example The problems began in 1980s following the entrance of Thatcher into the helm of Britain politics in 1979 and have extended beyond 1990s due to unavoidable social, economic and political changes that altered the labour market in the United Kingdom. Social, economic and political changes in Britain have interfered with the bargaining power of trade unions to champion for better pay, improved working conditions and obstruct alteration of existing pro-employee laws and regulations that protected the employees from unfair treatments of their employers (Heery 2002). Trade Unions in Britain have increased their efforts to increase it members of to trade unions but it proves a hard nut to crack. This is because the collective bargaining and the union power have been paralyzed. With the current membership decline among the unions, several questions have been raised concerning the impact of unions in the workplace. The main challenges faced by trade unions in Britain today The first challenge facing the trade unions in Britain is declining membership. According to Achur (2009), report from the Department for Business Innovation and skills revealed that the number of trade union members who were employed fell by 2.3 percent to 7.1 million members in 2008. Furthermore, there was a further decline of one hundred and sixty five thousand members in 2009. Reducing number of trade union members is disturbing because sustainability of trade unions in future is threatened. Reduction of membership is attributed to changes in various human resources and management practices of many organisations in the United Kingdom. Changes in human resources and management policies introduced practices such as team working, team briefings, quality circles and different profit sharing schemes. The new practices increased the levels commitment of all employees to their organisation. These organisations’ practices have paralyzed trade unions activities because it has made some of the members to withdraw from them. Therefore, trade unions are losing their bargaining power against employers and their influence among the workers is diminishing significantly (Kochan and Lansbury 1997). The second challenge facing the trade unions in Britain is political interference. When Margaret Thatcher became Prime Minister in 1979, there were over thirteen million members of the trade union. At that time, trade unions influenced every from work related matters to politics. Thatcher was not happy about it and she chose to weaken them through reforms under the tinder-dry Norman Tebbit. The powerful and militant Trotskyite union leaders were stripped off power and the power was handed over to ordinary members of the union. The Lawson secondary picketing and strike ballots were also changed. As a result, the structure of the trade unions were significantly weakened (Opinion 2011). Since Thatcher’s time, labour laws in Britain have changed. Changes in labour laws have never been friendly to the trade unions. Trade unions have experienced weakening support from the government as politics change. The conservative government also in the United Kingdom enacted policies and legislations that weakened the trade unions. This is evident when conservative government gave management of the organisations authority over the employees through change of labour laws (Waddington 2003). Therefore, the level and capacity

Syrian Civil War Essay Example for Free

Syrian Civil War Essay The Syrian civil war is an armed conflict in Syria, which has began on 15 March 2011 with demonstrations and protests against Syrian president Bashar al- Assad, which evolved into an armed rebellion. By now Syrian war cost more than 55,000 lives and many people are still dying in this war. It is important to focus on ending of this war as soon as possible not only for good of Syria but also for the good of whole world. My opinion is that the main problem why this war still continues is because many countries are supporting their economy by sending new and new weapons into Syria, and these weapons don’t end only in hands of Syrian army but also in hands of rebels fighting against the government. I think that first think Syria should focus on in these days is to secure its weapon sites, containing dangerous chemical weapons also labeled as WMD’s (Weapons of Mass Destruction). These weapons became the point of interest of rebels, which are trying to take them and use not only against Syrian army, but also against any else country including the USA. Stated in Adam Clark Estes’s paragraph from The Atlantic Wire, it is scary enough to think of what the Assad regime could do with the several hundred tons of chemical weapons and horrifying to think of what terrorists would do. I think that president Assad should pay more attention to sites and military bases where are these weapons stored and secure them. According to Estes’s paragraph, â€Å"What we know, however, is that the United States and its European allies are working fast and hard to mobilize forces to protect those weapons and, hopefully, avert the unthank able.† He also says that there are also good news and uses retired general Adnan Silou’s quotation that â€Å"It’s unlikely that insurgents would know how to successfully detonate chemical munitions on their own.† I don’t really agree with this opinion, and I think that if rebels would steal the chemical weapons it would be only the question of time until they would find somebody who would arm them. Furthermore Silou says that â€Å"After the regime falls, anyone could take them.† And according to Estes’s paragraph that is the main reason why the United States is working with Israel, Jorda n and the NATO allies to get the troops to those sites as soon as possible. President Obama warned president Assad in BBC news that â€Å"The world is watching. The use of chemical weapons is and would be totally unacceptable.† The bad news according to Estes’s paragraph are simple. If the chemical weapons will be used, they won’t kill a few people, they kills thousands, and if the weapons will make it out Syria, that could mean thousands of Americans. According to CNN paragraph, Syrian government insists it would never use chemical weapons on its own people. But world leaders say Syria’s desperation could lead to even more tragedy in the war-torn country. I think that the main point of CNN’s paragraph is that many people can’t even imagine, how big danger these chemical weapons represent for humanity, and that’s why CNN is trying to â€Å"introduce† us some of the substances these weapons contain. According to CNN paragraph, military analysts believe Syria may have one of the largest stockpiles of chem ical weapons in the world. All the stocks of these weapons that the Syrian Arab Republic possesses are monitored and guarded by the Syrian army. These weapons are meant to be used only and strictly in the event of external aggression against the Syrian Arab Republic, Foreign Ministry spokesman Jihad Makdissi said in July. When we are talking about the substances these weapons include, we are talking about chemicals like sarin, mustard gas or VX gas which are able to kill thousands of people in few minutes or cause permanent illnesses like cancer or blindness. According to CNN’s paragraph sarin gas is an odorless nerve agent that can cause convulsions, paralysis and respiratory failure. Nerve agents are the most toxic and rapidly acting of the known chemical warfare agents. Sarin quickly evaporates from liquid to vapor form and disperse into the environment. It also mixes easily with water and can poison a water supply. VX is another nerve agent that can be lethal when inhaled. It can also be dispersed in a liquid form; even a few small drops on the skin can lead to the same effects as sarin gas. Compared with the nerve agent sarin, VX is considered to be much more toxic by entry through the skin and somewhat more toxic by inhalation, the CDC said. Mustard gas also known as sulfur mustard leaves chemical burns on the skin, eyes and even the lungs when inhaled. While mustard gas can be fatal, it also can disable victims and can cause cancer or permanent blindness. Syria promised to not use these weapons in the civil war, but will it really keep this promise? Syria’s war is now 21-month long conflict and many people aren’t so sure that these weapons will stay in their sites. Ahmet Uzumcu, director-general of the Organization for the Prohibition of Chemical Weapons said â€Å"For the first time in the history of the Chemical Weapons Convention (CWC), which entered into force in April 1997, there are serious concerns that chemical weapons might be used.† President’s Assad newest speech about that would begin a peace process and keep the besieged leader in power was – according to ABC news paragraph – quickly rejected by the USA president Obama. Furthermore State Department spokeswoman Victoria Nuland says Assads latest plan is detached from reality and would only allow the regime to continue its oppression of the Syrian people. Assad spoke Sunday in a rare public speech, outlining a new peace initiative that includes a national reconciliation conference and a new constitution. He ignored international demands to step down and pledged to continue the nearly two-year fight against rebels challenging his authoritarian rule. Nuland says Assad has lost all legitimacy and should step aside to allow for a political solution and a democratic transition that satisfies the Syrian people. My opinion to the actual situation is that, both USA and Syria should try to find solutions and not putting each other on side and trying to solve problems individually.

Company and market analysis of BMW

Company and market analysis of BMW Businesses and enterprises become competitive in the market by consistently attracting and retaining customers. They have to do this by exchanging different kind of assets with consumers like: sufficient information, money, bonds, products, services, rank, and sentiment. In these cases of exchange, both the company and the consumers get benefitted.1 Recent update on our BMW cars overall sales rate: 7% rise 9.1% rise 2004 3.2 % rise 2005 1.5 % rise 2006 2% rise 2007 3% rise 2008 5% fall 2009 4.7 % fall Last two years we are suffering decline in sales rate. As our BMW Company is trying to overcome from the consistent decline of sales, we have to analyze some questions precisely. What should we sell in the market for the consumers? What will attract them to buy our cars? What will prompt them to buy that our good or service? What gives them the optimal utility? Understanding of consumer behavior will answer these questions very easily. This report contains the meaning and analyzing consumer behavior and its significance to make our BMW Company overcome from its measurable situation. The word consumer behavior is defined as, the behavior that consumer show when they are purchasing, searching, using, analyzing while buying, evaluating and disposing the product and services which they look forward to assure their wants. Consumer behavior give importance on how consumers always make their decisions to spend their available assets (time, money, effort) on consumption of various products and services.[ G.S. Gupta, 2004, P 119] Customers and Consumers The term customer refers to someone who on a regular basis purchases any products and services from a particular shop or company in the market.2 The term Consumer is defined as someone who is engaged in any of the activities those are stated in the definition of consumer behavior. So their difference is based on the terms of a specific company or firm. The term consumer behavior can be classified into two different kinds of consuming units: the personal consumer and the organizational consumer.3 The personal consumer means an individual user. The person purchase goods and services for his or her own use, for the use his/her household, for his/her family or as a gift for a friend in any occasion. The organizational consumer this generally refers to the profit and not-for-profit organizations, government agencies (local, state, and Federal), and institutions (such as schools, hospital, and prisons), which purchase products, machineries, utilities, equipment, and service to run their organizations. How to remain competitive in the market? To become the most desired company in the market a company has to give more value and importance to the consumers than the other rival companies provide them. Customer Value refers to the distinction between all the utilities received from a total product and all the costs to buy those benefits and utilities. A company has to be more responsive and helpful to the consumers needs than the competitor companies in the market. A specialized analyzing of customer behavior is the key factor for strategic marketing formulation. The organizations success or failure, decline in sales or surplus in sales depends on the consumers reactions to this specific marketing strategy. Marketing strategy starts with the analyzing of market segmentation, target market which means, the current state of the business environment, other rival companies and customers.4 The next stage is research on marketing mix. The marketing mix includes the product, price, place and promotion to the target market. The final stage will be the computing the outcomes of the company because of the current marketing strategy and consumers reaction to it. Consumer attitude refers to the consumer emotions like: their thought, feelings, and approach toward some elements of the business and marketing environment such as a retail store, promotions or product. Tri-component attitude models and the multi-attribute attitude models provide a somewhat different perspective on the number of component parts of an attitude and how parts are arranged or interrelated. Impact of External Influences on consumer behavior There is a huge impact of external influences on consumer behavior. The external in fluencies includes: Global and national culture, their subcultures, family, income, social class, opinion leaders etc.5 Now I will discuss a variety of factors those have an impact on consumer behavior. Besides, in this section it will be discussed about how our company should deal with these factors and how there will be augmentation of our car sales by dealing with these factors. 1)Factors those effects families and households purchasing decision: Families have higher incomes than the households. Because in the families more people are employed comparing to the households. There are some factors which have a great impact on the purchasing decisions of the families and households. We should give a vast significance on these factors. Besides, we have research some other factors like: age of head of household or family, marital status, presence of children, and employment status. a)Age of head of household or family: If the age head of the household or the family is not that much then it is very easily understood that the person is not that experienced. So he will be in great confusion in making purchasing decision like: buying or not buying products. For attracting them we should take some steps. Like: We have to make some business promotions where it is shown that a young head of a family is buying our cars and get satisfied in the end. Like: BMW 5 Series 523i SE 4dr Saloon6. If the head of the family is experienced then we have to launch some unique modifications in the BMW cars like: inclusion of NOS, Ejector seat and extra exhaust tips etc. because the person is really capable of making a good purchasing decision. On the other hand, we can launch some business promotions for them as well. b) Marital Status: Most of the young people of our country are unmarried. So we have to bring those modifications in our cars which really attracts the young generation a great deal. Like: we need to make some cars with gorgeous and attractive colors which really attracts the young generations. Besides, these modifications can be: bringing on fantasy and sensation in the BMW. For the married people we have to launch those products which help one in their married life and in the family. Besides, we have to make certain modifications in our current products so that it will be greatly convenient for the families and households. For example: we need make more promotions for some cars with great space into it so that the whole family can ride on to it.7 Like: BMW 3 Series 320d [184] Sport Plus Edition 5dr Step Auto Diesel Touring6 c) Presence of children: If there is the presence of more children in the families then there will be need of more space in our cars for their use. So we have to give emphasis mostly in these kinds of families to sell our product. Besides, we have to launch certain cars with more space.7 Like: BMW 1 Series 123d M Sport 2dr Step Auto Diesel Convertible or BMW 1 Series 135i M Sport 2dr DCT Coupe6 2) Family adaptability: Family adaptability is the ability of a family system to change its current situation of structure, relationships and relationship rules when there is a situational, economical and developmental change and stress. Family adaptability should be understood by the company while selling off their products and services.7 3)Status: Status means, the position that is achieved or acquired by someone in a family or a group in the society. Besides it includes the rights, approaches towards society and duties associated with that acquired position. Status is defined in the depending upon the factors of age or sex, family, occupation, and friendship or common interest. We have to analyze the status section carefully. If a person is in high status then we have to launch certain BMW cars with luxurious and unique facilities for them. Like: BMW 3 Series 330d SE 5dr Step Auto Diesel Touring ( £29,015 or  £505 per month) or BMW 5 Series 520d SE 5dr Step Auto Diesel Touring ( £29,598 or  £501 per month)6. If a person is in low or middle class status then we have to launch economical cars for them as well as making promotions for those economical products as much as possible. Like: BMW 5 Series 520d SE 4dr Step Auto Diesel Saloon ( £27,271 or  £455 per month) or BMW 3 Series 320d Efficient Dynamics 4dr Diesel Saloon ( £22,514 or  £367 per month) 6. On the other hand, we can sell our present product in an economical way to those consumers. [Loudon, 2001, P 200] 4) Norms: Norms are the rules and standards that the families and the groups within the society are expected to follow by heart and soul. So we have to conduct thorough market research about what the certain families and groups want for them. We have to sell our products and services to them by meeting their needs. Besides we can make certain modifications in our cars for certain groups. In this way we can overcome from our decline in sales. [Loudon, 2001, P 200] 5)Socialization: Socialization is defined as, how a young member of a group or family learns the norms, values, culture of that specific family and group. Consumer socialization refers to the way of how a consumer learns their function as an effective consumer in the market. This process is generally for the young generations. So we should sell our product to them by making unique modifications in our so that it attracts them greatly.3 Like: BMW 5 Series 520d SE 4dr Step Auto Diesel Saloon6 6) Power: Groups and families have power to influence their members purchasing decision and behavior. There are several sources of power within a family or a group. These includes: reward power, coercive power, legitimate power, expert power, and referent power. We have to utilize these forms of power to influence and attract consumers.3 We can use all three types of such group influence when developing several marketing promotions. Informational influence in promotion generally demonstrates powerful and experienced members of a group using a BMW. This will be a kind of message for the other members of the groups. The message can be like this: if you are or want to be in a group such as this one, you should use this car. It does not mean that the other members will be accepted or well rewarded by the group members for using it or punished for not using it. The message is really this: Everyone finds this car and its service the best among all. So all should use this brand without any hesitation including the members of that group or family. 7) Culture: Cultural changes affect the consumers in terms of their behavior and purchasing decision. So, understanding this has major implications for the formulation of marketing strategy. These typically include; product-planning, distribution channel, promotions, and target market decisions.3 a) Product Planning: We have to assess consumers present and emerging needs those will help us to identify new product launching and accomplish better product positioning among the target markets. b) Distribution Channels: Altering consumer-value scheme may guide to diverse shopping models, and innovative channel may be essential to attain customers. For customers who are time-pressured, retailers may offer home service for them which will be very much competitive for them. Retailers may use discounts and provide special offers to unemployed consumers. C)Promotion: Effective and precise promotions also help to make a purchasing decision. d) Market Segmentation: Familiarity with consumer assessment orientations provides a quantifiable set of variables, related to their needs. Some management theories on external influences on consumer behavior:8 The greater the social orientation on consumer the greater will be consumers propensity to accept family and social norms _So we have to take moves according to their needs as they will be more driven to their family and norms. We have to sell our cars in a way that it will meet the needs of certain families and norms. So their choice will be our first target and we have to sell our cars and modify our cars according to their choice. The greater the potential of a market choice to fulfill social aspirations or reduce social risks, the greater the chance of a consumer to make a positive purchasing decision _So we have to launch our cars in a way that it doesnt give rise to social risks and fulfill the social aspirations. Besides, we have to analyze what are their social aspirations and risks. We have to launch our cars according to their social culture. Consumers will have greater propensity to engage in relationship with such market that is recommended by the opinion leader of referral networks. _ In this case we have to convince the specific opinion leaders of specific referral networks by meeting their needs. We have to understand what kind of services and facilities they want from our car. We have to launch our car in such ways. Web references: 1 The customer is always right Online at http://www.bme.eu.com/article/The-customer-is-always-right/ [28 Aug, 2010] 2 Customer Satisfaction online at http://www.bmi-t.co.za/?q=content/customer-satisfaction [28 Aug, 2010] 3 consuming unit, socialization, power, culture/ Consumer Behaviour by Mr. Lawal Bello Online at http://www.nou.edu.ng/noun/NOUN_OCL/pdf/mkt%20724.pdf[28 Aug, 2010] 4 Marketing From Wikipedia, the free encyclopedia Online at http://en.wikipedia.org/wiki/Marketing [29 Aug, 2010] 5 Consumer Behavior Online at http://academic.brooklyn.cuny.edu/economic/friedman/mmconsumerbehavior.htm [29 Aug, 2010] 6 BMW Automobiles Online at http://www.bmw.co.uk/bmwuk/homepage/ [29 Aug, 2010] 7 FAMILY INFLUENCES DECISION MAKING Online at http://www.articlesbase.com/marketing-articles/family-influences-decision-making-family-decisionmaking-1014177.html [29 Aug, 2010]

My Favorite Kind of Vague :: Personal Narrative Jealousy Envy Essays

My Favorite Kind of Vague When dreams mix with realities it’s 2 o’clock on a Sunday morning, and no one is awake but you, scribbling on a notebook pad behind the bathroom door, trying to grasp how something so mild, how heartwarming, could be converted by its counterpart. I read this book last summer, it was required reading, everyone told me it was horrible. The book takes place in the south at this boy’s boarding school called Devon during the summer session, in it Gene, this guy with a terrible sense of self and an even worse self-esteem, engages in a codependent relationship with the magnificent athlete Phineas. Everyone loves Finny, he’s charming, he’s naive, he’s everything Gene isn’t. So anyway, Gene is jealous of Phineas, although they’re best friends, so he develops this concept of Finny being jealous of him, justifying the hatred he develops for him. It becomes apparent that Phineas isn’t at all jealous; Gene’s, consumed with envy, and pushes Finny out of the tree they used to jump out of together, essentially killing his best friend. It’s strange how literary life parallels life so perfectly sometimes. But it really is a good book, I recommend it. But who am â€Å"I†? Well, allow me to introduce myself. I’m Beth. Some may accuse me of being antisocial, but I’m not. I mean, sure, I get calls all the time, but they’re for homework help and advice on weak poetry. It’s not that I mind it; it’s just that I don’t exactly enjoy it. When I was in seventh grade, I cracked a book open at my father’s library, you should probably know he’s a librarian. It was called â€Å"Popularity in 100 steps.† I remember a few guidelines from it â€Å"Be nice to others,† that means listening to them, and giving good advice another was â€Å"Try not to be pessimistic,† another â€Å"Use your fashion sense† and then the big 100 was â€Å"Be yourself.† Well, I’d been being myself for 16 godforsaken years, and it was time for a change. I met her in a hallway, at the time squirming at her singing, her faà §ade of giddiness. She could have authored the awe-inspiring â€Å"Popularity in 100 steps,† her life was based around its rules. She was happy then, happier than she’s ever been since, we hadn’t exchanged words, yet, I was just a nametag, and she was just the ringmaster of a group of 30 boys.

Gender Bias in the courtroom Essay examples -- essays research papers

Although there have been many changes in our society concerning discrimination against one’s gender, there is still one area that has yet to change. If we take a man and a woman convicted of the same crime, it is very likely that the man will receive a more callous sentence. Since the beginning of the colonial era, 20,000 people have been lawfully executed in America, but only 400 of them have been women, including 27 who were found guilty of witchcraft. In the 23 years since the Supreme Court reinstated capital punishment, 5,569 total death sentences have been given out by courts, 112 to women. Of these 112, only one has been executed, compared with 301 men. Leigh Beinen, a Northwestern University law professor who studies the gender bias in capital cases nationwide, thinks the reason so few women face execution has to do with the symbolism that's central to the death penalty. She said, â€Å"Capital punishment is about portraying people as devils, but women are usually seen as less threatening." In 1977, Guinevere Garcia murdered her daughter, and later received a 10-year sentence for the killing. Four months after her release, she killed her husband during a robbery attempt. This time, the court imposed the death penalty. Garcia had refused to appeal her sentence, and opposed efforts to save her. Death penalty opponents turned to Illinois Gov. Jim Edgar who as a state legislator, voted to restore the death penalty. The facts of the case sway...

Feasibility Sample

Table of Contents Executive Summary1 Company Description2 Organization2 Location2 Capitalization3 Business Concept5 Concept Description and Statement5 Sample Menu7 Design/Layouts7 Management Team8 Managing Partner/Owner 8 General Manager8 Kitchen Manager/Chef9 Management Agreements9 Confidentiality Agreements10 Market Analysis11 Industry Assessment11 Target Market15 Location Analysis16 Competitive Analysis19 Marketing Strategy21 Overview21 Customer Database21 Frequent Diner22 Email Campaign23 Mailer campaign23 Community/Charity Involvement24 Business Relationships24 4 Walls Marketing25 Public Relations25Advertising26 Operations27 Overview27 Staffing27 Training28 Daily Operations & Production29 Customer Service31 Suppliers32 Management Controls33 Administrative Systems34 Investment Analysis36 Source of Funds36 Capital Contributions (Investment Roles)36 Growth Plan/Exit Strategy39 Expansion Plans39 Investor Exit Options39 Investor Expansion Options39 Financial Projections40 Project Sou rces & Uses of Cash43 Capital Budget (Start-up Cost Projections)44 Sales Projection45 Hourly Labor Projection46 Detailed Statement of Income & Cash Flow Year 147 Summary Statement of Income & Cash Flow Year 148Summary Statements of Income & Cash Flow Years 1-549 Break-Even Cash Flow Projection50 Appendices51 Executive Summary Dor-El is a  new  burger shop that will serve fresh and healthy vegan patties burger. Strategically located at Barangay Batasan Hills, Quezon City. The shop is adjacent to President Corazon Aquino Elementary School, just beside Batasan National High School and Quezon City Polytechnic University. Dor-El burger shop gives an emphasis on organic and creative ingredients, serving students and locals an alternative snacks and meals that is affordable, tasty, and healthier because they are made from vegetables patties.Highlights of the Study Food Dor-El burger shop will offer the community a new exciting menu of  meals that are made from veggie patties and cold beverages. The main ingredients to the recipe are a combination of tofu and mushrooms that makes it healthy. This patty will be the main ingredient of all the meals that will be served in the shop. Vegan patty will be used as a healthy, tasty alternative for those regular burgers that are high in calories and fats. Customers The target audience is focused on the students and locals living near the vicinity of Barangay Batasan Hills.Second, are the burger enthusiasts. And finally, the health enthusiast seeking for an alternative for their usual hamburger Conclusion Dor-El burger shop will provide an unmet dining experience. All patrons receive excellent customer service, encouraging them to return. The menu offerings are fast, simple, and very healthy. The following study will provide the reader/s with (a) an understanding of the background of the study, (b) the purpose of the study, (c) the reasons why this was important (d) and methods selected for data gathering and analysis. Pro ject Background and HistoryThe purpose of this study is to present a proposal which seeks to conduct a feasibility study for selling a Vegan Patty in the vicinity of Batasan Hills wherein it is surrounded by schools and other establishments. An innovating recipe will be introduced to the market. The target audiences are the burger enthusiast, at the same time, the health conscious customers seeking for a healthier alternative for their snacks and meals. We commonly know that consuming a regular burger (consisting of a cooked patty of ground meat usually placed inside a sliced hamburger bun) which is high in calories and fats is bad for our health.A hazard of saturated fat in the diet appears to be increased risk of diabetes. Saturated fats can increase insulin sensitivity and the metabolic syndrome. There are conditions that increase the risk of diabetes. Fast food hamburger are usually somewhat greasy, so the presumption that a fast food hamburger would have the same effect on bloo d pressure. And it is true that all fats can cause weight gain. But there are also healthy fats. Such as in nuts, fruits like avocados, fish and olive oil, can be eaten in moderation.The main ingredients to the recipe are the combination of tofu and mushrooms that makes it healthy. The cost of the food is much affordable and less preparation time that makes this competitive to other burger shops out there. Management and Personnel Feasibility Organization Dor-EL Burger Shop will be wholly owned and be operated by a graduating HRS student of Infotech Institute of Arts and Sciences, Marcos Highway branch, Ms. Willyn R. Donor. Dor-El burger shop will be a sole proprietorship, with the help from the owner’s family and friends. LocationDor-El burger shop will be located at Barangay Batasan Hills, Quezon City, across President Corazon Aquino Elementary School, and just beside Batasan National High School and Quezon City Polytechnic University. The location of the shop is an integra l part of the strategic plan since it is within the vicinity where it is near school facilities. Passer bys and local residents will have an easy access to the shop. The facility for the burger shop is a lease stall. In front of it is a 2 4-sitter tables with umbrella allocated that are for customers.Proposed Logo This is a proposed logo to be used for the burger shop. Dor-El is the combination of the names of Salvador and Ely, who are the guardians of Ms. Willyn R. Donor. Orange is used for the design of logo. It is said that orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. The borders are red and yellow.These colors are supposed to promote appetite. Thus, we can say that even the proposed logo is a part of the marketing strategy. Business Concept Concept Des cription and Statement Dor-El burger shop will be an inexpensive, quick service style shop serving high quality and healthy meals. The service style of the shop will be a counter service style concept wherein the customer will order from the counter and will be serve t immediately after ordering. The decor for Dor-El burger shop can be described as fast paced for students and people on the go.The furnishings/design will reflect the projected image of the decor and shop concept. Unique selling points of the restaurant include veggie burgers on the go, and a menu that is student budget friendly. This concept requires a lease space of approximately 8 square feet to 10 square feet. Enough space for a small kitchen to prepare the meals, and a counter. Dor-El burger shop will be open 6 days a week. The shop anticipates serving continuously during the breakfast, lunch and snack meal periods. The expected hours of operation are as follows: Days |Time of Operation | |Mondays |6:00 AM †“ 5:00 PM | |Tuesdays |6:00 AM – 5:00 PM | |Wednesday |6:00 AM – 5:00 PM | |Thursdays |6:00 AM – 5:00 PM | |Fridays |6:00 AM – 5:00 PM | |Saturdays |6:00 AM – 5:00 PM | |Sundays |Closed | The restaurant should be perceived as a quick service establishment appealing to adults, families of all ages, business and residential customers, students, burger enthusiast and the health conscious. Average meal prices for lunch will run P20. 00 to P80. 00. The average length of the dining experience at lunch is anticipated to be around 15 to 30 minutes. As mentioned earlier, the menu will feature mostly meals and burgers made with vegan patties.A high quality fast food yet very healthy vegetable patties replacing regular burgers that are made with ground meat. Signature dishes include the usual hamburger and cheeseburger. But they will be made with vegan patties. Sample Menu {SUMMARY OVERVIEW: Use this section to display a sample menu if you have one pre pared. A well written and attractively designed menu sample can help to sell your concept. Refer to the related links regarding menu engineering. Related Links: Menu Engineering Basics; Sharpen Your Menu IQ; Online Seminar: Menu Format & Design Techniques This summary overview should be deleted from your working copy after you have completed the text in this section. } Design/Layouts SUMMARY OVERVIEW: Architectural drawings, floor plans, and artist renderings will also help to sell your concept. Include visual components of the concept in this section if available. Related Links: 26 Concept and Design Items You may be Overlooking; How to Design Your Restaurant’s Floorplan; How to Design a Seating Capacity of a Dining Room This summary overview should be deleted from your working copy after you have completed the text in this section. } Management Team {SUMMARY OVERVIEW: This section of the restaurant business plan is intended to convey the background and experience of the man aging partners or owners as well as key management personnel that will operate the business. You hould include a resume type summary for each of the management or owner/management persons or entities such as a Management contractor. The summary should begin with the name of the person and a brief description of the role they will have in the management of the business. You may also choose to insert actual resumes in this section or list them in the Appendices section of the business plan. You should change the titles of the management positions as needed. It is not essential to use the titles as listed; only that you list key management personnel. Other titles might include Director of Operations, Vice-President, Area Manager, Bar Manager, Entertainment Director, Banquet or Catering Director, etc.Related Links: Download Job Descriptions from RestaurantOwner. com This summary overview should be deleted from your working copy after you have completed the text in this section. } Managi ng Partner/Owner – [Name of Owner/Partner] {SUMMARY OVERVIEW: The primary owners/managing partners should be listed first. Change the title of this section as needed (i. e. Sole Proprietor; Managing Partner(s); General Partner; etc. ) It is acceptable to include multiple partners in this section. Explain the management role the individual will have in running the business and give a brief description of the individual’s experience and qualifications to occupy this role.A resume may be included here or listed and included in the Appendices section. This summary overview should be deleted from your working copy after you have completed the text in this section. } [Name of Owner/Partner] has enjoyed a successful career for over [# of years] years in the restaurant industry. [Mr. /Ms. ] began [his/her] career at [name the establishment] as a [name the position]. Since then [he/she] has excelled in the industry, having worked at [name other places of importance; list former positions held; summarize any successes; add sentences as needed]. General Manager – [Name of General Manager] {SUMMARY OVERVIEW: The General Manager is a crucial position to the success of a restaurant.You may omit this section if one of the managing owners will be filling the General Manager’s role (be sure to note this on the managing owner’s role summary. A resume may be included here or listed in the Appendices section. Related Links: Download General Manager Job Description This summary overview should be deleted from your working copy after you have completed the text in this section. } [Name of General Manager] is uniquely qualified as the General Manager for [Name of restaurant]. [He/She] has been in the restaurant industry for over [# of years] years. Previous experience includes [list former positions held; summarize any successes; add sentences as needed].As the General Manager [he/she] will oversee and coordinate the planning, organizing, training and leadership necessary to achieve stated objectives in sales, costs, employee retention, guest service and satisfaction, food quality, cleanliness and sanitation. Kitchen Manager/Chef – [Name of Kitchen Manager] {SUMMARY OVERVIEW: The Kitchen Manager or Chef is another essential position. Explain the role this position will have in the operation of the restaurant. Give a brief summary of the experience and unique qualities of the individual that will help the operation to be successful. A resume may be included here or listed in the Appendices section. Related Links: Download Kitchen Manager Job Description This summary overview should be deleted from your working copy after you have completed the text in this section. The Kitchen Manager for [Name of restaurant] will be [Name of Kitchen Manager]. [He/She] has an extensive background in the restaurant industry. [His/Her] [previous/current] position [was/is] the [list position] for [Name of restaurant/business]. Other experi ence includes [list former positions held; summarize any successes; add sentences as needed]. As Kitchen Manager, [Name of Kitchen Manager] will be directly responsible for all kitchen functions including food purchasing, preparation and maintenance of quality standards; sanitation and cleanliness; training of employees in methods of cooking, preparation, plate presentation, portion and cost control and sanitation and cleanliness.Management Agreements {SUMMARY OVERVIEW: Management agreements, though not mandatory, may be used to lay out the expectations of the manager, the incentive plans, if any, and a termination strategy. You should disclose if there are to be any management agreements in place between the company and owners, hired employees, or third party management company. Include a copy of the management agreement if available either here or in the Appendices section of the plan. It is also acceptable to state that while a management agreement will be in place, none has been drafted as of yet. You should consult with your attorney before implementing a management agreement.Related Links: Restaurant Management Contracts; Download Employment Agreement Template This summary overview should be deleted from your working copy after you have completed the text in this section. } Management Agreements will be executed between the company and [list all parties that will execute a management agreement]. The purpose of these agreements is to define the expectations of both parties, establish an incentive structure, and define the grounds under which the agreement may be terminated. These agreements have been reviewed by the private counsel of [name the law firm that drafted or reviewed the agreements]. Sample agreements can be found in the Appendices section. Confidentiality Agreements SUMMARY OVERVIEW: This section assures investors, bankers, and prospective partners that the company will be proactive in the protection of trade secrets and confidential informati on that could harm or threaten the success or growth of the restaurant and its owners. Related Links: Download Confidentiality Agreement This summary overview should be deleted from your working copy after you have completed the text in this section. } [Name of restaurant] will enforce that all employees sign a confidentiality agreement. Confidentiality agreements with our employees and partners will protect our recipes, operating systems, policies and procedures. Having a confidentiality agreement in place is essential to protect the company’s trade secrets, and show our employees that we take our business seriously. A sample agreement can be found in the Appendices section. Market Analysis SUMMARY OVERVIEW: The Market Analysis section should reveal several factors about the potential market for your concept. This section has been designed to educate the reader about the restaurant market in general and how that relates to your particular concept. It begins with an overview of the state of the restaurant industry. The next step is to evaluate the target market that your concept best appeals to and how that relates to the overall restaurant market with respect to diner demographics, preferences, and habits. The next component, the Location Analysis, should describe the market conditions that exist in the location you have selected.It should also compare the location statistics to your anticipated target market. Finally, it should include a competitive analysis that depicts the area competition and how that will affect your concept. There are several companies, as well as software aids, that specialize in location and demographic statistical data and feasibility analysis. Real estate brokers in particularly have access to much of the information needed to complete a comprehensive market analysis. This summary overview should be deleted from your working copy after you have completed the text in this section. } Industry Assessment {SUMMARY OVERVIEW: This section is used to describe the state of the estaurant market in general. The National Restaurant Association publishes their annual Restaurant Industry Forecast each year and makes it available for purchase. This makes a great appendix for a business plan. This business plan template includes a summary of some key statistics found in this report and other publications issued by the NRA. Related Links: 2007 Restaurant Industry Forecast This summary overview should be deleted from your working copy after you have completed the text in this section. } Stronger Sales According to the National Restaurant Association, industry sales for 2007 are expected to reach a record $537 billion dollars in the U. S.That figure is a whopping 5% increase over 2006 sales and represents the sixteenth consecutive year of real sales growth for the industry. Restaurant industry sales account for 4% of the GNP for the United States. Positive economic indicators and increases in consumer’s disposable income give rise to expectations that 2007 will be another record year for the industry. The total number of locations is expected to top 935,000 in this year and reach 1 million locations by the year 2010. Eating places, defined as full-service, limited service, cafeterias, social caterers and snack bars by the NRA, contribute the bulk of industry food and drink sales.Of that segment, full-service restaurant sales for 2007 are projected to reach $182 billion, a growth rate of 5. 1% over 2006. Quick-service sales are also set to increase by 5% and topping $150 billion in 2007 Ethnic Diversity Restaurants have long been considered among the most diverse workplaces with foreign-born employees making up roughly 25% of the workforce. This diversity ratio spills over into restaurant ownership as well, with one in four eating and drinking establishments being owned by African- Americans, Hispanic-Americans or Asian-Americans — a ratio that is higher than the national average. Furt hermore, the number of minority-owned restaurants is growing faster than the industry as a whole. Leading EmployerThe restaurant industry is the nation’s largest private-sector employer with approximately 12. 8 million workers in 2007 representing almost 9% of the total U. S. workforce. According to the National Restaurant Association, the industry has created, on average, approximately 250,000 jobs per year for the last ten years and is slated to add 2 million new jobs during the next ten years. Nevertheless, the industry remains far behind other retail segments, posting $61,000 in annual sales for every full time equivalent employee. Furthermore, and even though the labor shortage is not as severe as it was in the mid to late 1990s, a sizeable proportion of restaurant operators report that the lack of labor is causing problems.In a National Restaurant AssociationSurvey, forty-six percent of quickservice operators and roughly one-third of fullservice restaurants reported tha t they were seeing fewer applicants for hourly positions than they had two years before. Restaurant operators reported an even greater decline in the number of qualified job applicants. Sixty-eight percent of quickservice operators and nearly half of fullservice operators surveyed said that they were seeing fewer qualified job applicants than two years earlier. Many restaurateurs say it’s taking longer to fill job vacancies than it did two years ago. Operators, in their effort to combat labor shortages, are expected to dedicate more resources to employees training, offer health benefits, and take measures to step up recruiting. Meeting ChallengesIn addition to labor concerns, operators report that rising wholesale costs, energy cost, healthcare insurance and liability insurance costs have negative impacts on their business. As a result, the National Restaurant Association has slated these issues as part of their public policy agenda. They have pledged to take an active role i n affecting commodity prices and trade and support current legislation for healthcare reform. They also support an effective energy policy and are in favor of legal reform to reduce frivolous lawsuits against the industry. Consumer Trends Approximately 47% of all food dollars spent by consumers is spent in eating and drinking establishments.That figure is up dramatically since 1955 in which only 25% of all consumers spending for food and drink went to restaurants. 43% of adults are of the opinion that eating away is as cost effective as cooking at home and cleaning up. Expenditures on food away from home rise dramatically for households with income before taxes of $30,000 or more. Household incomes of greater than $75,000 have increased to 28%. Higher income households tend to spend more of their food dollar in meals away from home. According to the National Restaurant Association’s Restaurant Spending the typical American household spent $2,634 on food away from home, a per capita expenditure of $1054.Households in metropolitan areas tend to spend more than households in non-metropolitan areas. Households with income over $70,000 spent an average of $4,544, $1,466 per capita on food away from home. Other trends noted in the report showed that adults between 35 and 54 spend more on food away from home as a result of their higher incomes. Of that group, households headed by 35-44-year-olds spent an average of $3,234 for food away from home. Flourishing economic growth, changing lifestyles and a diverse ethnic population have contributed to the variety of cuisine and restaurant concepts, making the U. S. a world leader in restaurant innovation.Ethnic cuisines have mingled with traditional restaurant fare resulting in varied menus at every industry segment. The baby boomer population, the demographic segment that has the most significant impact in terms of marketing and menu mix, is getting older. By the year 2010, 19% of the population will be between the ages of 50 and 64. The changing dining habits of this group will greatly influence menus and restaurant concepts in the coming years. Statistics show that the average adult purchased a meal 5. 3 times per week in 2004. Public awareness of health issues continues to prompt operators to provide more health conscious menu items. Entree salads saw the most significant increase across all industry segments.Low-carb items, healthful options for children, and locally produced foods and produce have become more prevalent. Operators expect to see continued interest in ethnic foods, high flavor items such as bold and spicy foods, sandwiches and seafood. Beverage trends were characterized by the continuing popularity of bottled water, specialty coffees and iced tea, and increasing wine sales at full service restaurants. 69% of quick service operators reported that bottled water sales had significant increases. A federal survey released in September 2004 revealed that Americans spend 73 minute s a day eating and drinking. They spend approximately 5. 1 hours per day on other leisure activity such as watching television, exercising or socializing.Travel and tourism is again on the rise with an expected 2% increase in domestic travel and a 5. 6% increase in tourism from abroad. Tourism is expected to increase closer to pre 9/11 levels by the year 2007. Operation Trends Greater use of technology and more reliance on staff training will be used to increase productivity and gain higher revenues. More than two-thirds of restaurant operators say they are more productive than they were two years ago. Nearly thirty percent of food-service operators say they are increasing their budget for technology spending. Nearly two thirds of all restaurants now have websites including 9 out of 10 fine dining restaurants.In addition to posting information such as menu and location, an increasing number are expected to offer other services such as reservations, delivery and takeout ordering. Men u prices for 2007 are expected to increase at a rate of 2. 9%, slightly lower than the 3. 1% growth seen in 2005 and 2006. The expected increase is due in part to increased commodity and energy costs, as well as the increase in the minimum wage. Gift cards and gift certificates in restaurants continue to be the number one preference by consumers as compared to other retail industries. Gift card (and gift certificate) sales account for roughly 5% of annual restaurant sales.Expect a continued increase in the number of restaurants offering gift cards in 2008. Banquet, catering, delivery and takeout continue to be on the rise in full service restaurants as operators take advantage of assets already in place. Half of family- and casual-dining operators and two thirds of fine-dining operators now offer catering. Nearly 40% of operators surveyed by the NRA say that takeout sales are a larger proportion of revenue than it was two years ago. Menus will be strongly influenced by the health-co nscious diners as well as the adventurous. The growing sophistication of American diner’s palates as well as the ethnic diversity in the U. S. ill continue to challenge operators to roll out new menu items and ingredients. Information Sources For more information about current trends and statistics, visit the National Restaurant Association website at www. restaurant. org. 2007 Restaurant Industry Forecast; National Restaurant Association National Restaurant Association’s Restaurant Spending October 2006 Survey, National Restaurant Association U. S. Department of Labor U. S. Census Bureau Target Market {SUMMARY OVERVIEW: Careful evaluation should be used to determine the preferred target market that your concept best appeals to and how that relates to the overall restaurant market with respect to diner demographics, preferences, and habits.Use this section to describe the ideal (targeted) customer profile for the concept, including demographics (head of household age, income, household size, ethnicity, single or multi-family housing); preferred market size of residential and business population; preferential residential and business proximity; traffic count preferences; preferred industry of market (if applicable) such as tourism; seasonal market characteristics; preferred diner categories (care-free, health-conscious, traditional, adventurous); lunch and dinner trade factors. Related Links: Spending Patterns by Age; This summary overview should be deleted from your working copy after you have completed the text in this section. } We anticipate that [Name of restaurant] will appeal to a broad base of consumers. While we expect to be frequented by all types of diners in both the residential and business community, the concept should be particularly suited to specific demographic and market conditions.The location selected for [Name of restaurant] should contain characteristics similar to the targeted market for the restaurant. The menu, service st yle and ambiance of [Name of restaurant] has been created to appeal primarily to [adventurous; carefree; health-conscious; traditional] diner while also appealing heavily to [adventurous; carefree; health-conscious; traditional] diners as well. The concept should especially attract [low; middle; high] income diners with a [predominance; blend] of [single households; family households; single and family households]. The market should be inhabited by a [large; moderate; small] population, providing a sufficient customer base of which to draw from.The immediate surrounding area should have a [predominance; blend] of [single family housing; multi-family housing; single and multi-family housing]. Preferably, the area should include a [moderate; heavy] industrial market. The concept [depends on; lends itself to] the [tourism; manufacturing, travel; general business] [industry; community]. [Lunch; Dinner; Lunch and dinner] traffic will be directly affected by the size of the business commu nity. Preferable demographic and market characteristics for [Name of restaurant] have been identified and summarized in the following table. [Note: There are many variables by which to determine market preferences for a particular concept. The following table is just one example. ] Market Characteristic |Preference | |Population – City |[50,000+] | |Residential population – 1 mile radius |[10,000+] | |Residential population – 3 mile radius |[20,000+] | |Head of household age |[35-45] | |Household size |[2. or more] | |Ethnicity |[Anglo; Hispanic; African-American; Asian] | |Location traffic count – lunch |[800 cars/hr] | |Location traffic count – dinner |[500 cars/hr] | |Household income |[75,000+] | |Per capita income |[35,000+] | |Primary diner trait [adventurous; carefree; health-conscious; traditional] | |Secondary diner trait |[adventurous; carefree; health-conscious; traditional] | |Major Industry base |[n/a] | |Businesses – 1 mi le radius |[Multiple office buildings; at least 1 large employer such as plant or | | |manufacturing facility] | |Businesses – 3 mile radius |[n/a] | |Alcoholic Beverage Service |[No restrictions] | | | | | | | Location Analysis SUMMARY OVERVIEW: Some business plans, probably most, are created before a site has been selected. Therefore, the location analysis may be limited to the general area or city for the proposed concept. Site selection though is often considered the most crucial aspect of the business planning cycle. The Location Analysis should describe market conditions that exist in the location (or general area) you have selected. It should also compare the location statistics to your anticipated target market. Information gathered and displayed here should include demographic statistics, description of local industry and economic outlook, location traffic counts, residential and business population and proximity.You should also draw comparisons between market condi tions for the selected location, and the targeted market characteristics of the concept. List the surrounding neighborhoods, points of interest, and area businesses. Demographic and other information about a specific market can be found through various sources, including websites. Contact the local Chamber of Commerce, the U. S. Census Bureau, the Department of Labor (U. S. and state), and the Secretary of State for your state, the Comptroller’s Office or the County Clerk. The most useful information though will come from your real estate broker. They have access to demographic information that is more specific to the immediate area surrounding the location. They can provide you with reports for 1, 3, and 5 mile radiuses.Real estate broker oftentimes subscribe to services such as Claritas that collect more targeted data than is publicly available. Related Links: U. S. Census Bureau; Dept. of Labor; MapInfo Website; How to Conduct a Market Survey; Claritas Website; This summar y overview should be deleted from your working copy after you have completed the text in this section. } The location for [Name of Restaurant] was selected because of the market similarities that exist between the proposed location and the target market for the concept. The city of [name of city] has a population of [# of population] according to [the U. S. Census Report; the local Chamber of Commerce; report provided by your real estate broker; other source].Leading industry segments include [list the main industries in the area]. [Describe how each industry contributes to the local economy and the number of jobs it adds to the economy. Describe also how a particular industry may be beneficial to your restaurant concept. Example: Tourism is a major part of the local economy. The tourist market in [name of city] brings 200,000 visitors annually, contributing $50,000,000 to the local economy. The industry provides approximately 10,000 jobs making it the leading job provider for the c ommunity. [Name of restaurant] should benefit handsomely from the tourist trade due to the unique concept intended to attract visitors. ]The residential population in the immediate area (within a one mile radius) is comprised of a [predominance of; mixture of] [single family; multi-family] housing. Key [neighborhoods; housing developments] that are considered vital to the success of [Name of restaurant] include [list the neighborhoods or housing developments and the size]. The average household income in the immediate area is [$$] as compared to the city average household income of [$$]. Surrounding businesses include [list some of the major employers or businesses in the immediate area that you will depend on for a portion of your sales revenue. Emphasize businesses that should have a significant impact and explain why]. The employment population within a one mile radius is reported to be [# of employment population].The number of businesses in the area is [# of business], [# consi dered office space or industrial] of which are office space or industrial. The following chart shows the market characteristics for the selected site. |Demographic & Business Characteristics |1 mile |3 mile |5 mile | |Residential Population |[8,900] |[24,500] |[19,800] | |# of Households |[3880] |[11,070] |[9,011] | |Avg. household size |[2. 3] |[2. 2] |[2. 2] | |Avg. ge – Head of household |[38] |[34] |[39] | |Single family dwellings |[2,440] |[10,560] |[5,150] | |Multi-family dwellings |[1,430] |[13,967] |[3,870] | |Ethnicity – Hispanic |[19%] |[21%] |[23%] | |Ethnicity – African-American |[11%] |[10%] |[11%] | |Ethnicity – White |[55%] |[55%] |[49%] | |Ethnicity – Asian |[12%] |[11%] |[14%] | |Ethnicity – Other |[3%] |[3%] |[3%] | |Household income |[$48,551] |[$38,774] |[$35,338] | |Per capita income |[$21,189] |[$17,554] |[$16,025] | |Total # of businesses |[247] |[601] |[489] | |Office Bldg/Industrial Parks |[23] |[62] |[45] | |Traff ic Count – Lunch [867 cars/hr] |[n/a] |[n/a] | |Traffic count – Dinner |[324 cars/hr] |[n/a] |[n/a] | | | | | | | | | | | | | | | | |Primary Residential Clusters |# of Dwellings |Single or Multi-family |Proximity to restaurant | |[Tanglewood Estates] |[620] |[Single-family] |[? ile] | |[The Meadows] |[325] |[Single-family] |[1/4 mile] | |[The Harbor on the Lake] |[260] |[Multi-family] |[? mile] | |[Greenwood Gardens] |[410] |[Single-family] |[1 mile] | |[Tallowood Townehomes] |[600] |[Multi-family] |[1 mile] | |[Frontier Heights] |[590] |[Single-family] |[1 ? ile] | | | | | | | | | | | |Primary Business Centers |# of Workers |Type |Proximity to restaurant| |[Harnden Office Building] |300 |[Offices] |[? mile] | |[Igloo Manufacturing] |450 |[Plant] |[1/4 mile] | |[3 Corners Industrial Park] |425 |[Industrial] |[? mile] | |[Greenwood Mall] |300 |[Retail] [1 mile] | |[Clearview Manufacturer’s Outlet] |250 |[Retail] |[1 mile] | Competitive Analysis {SUMMARY OVERVIEW : Use this section to describe local competition in terms of proximity and similarities to your concept. The competitive analysis should show the extent of market saturation, the type of other restaurants in the area, and specific restaurants deemed to be in direct competition with your concept. List the unique aspects of your concept that give you a competitive advantage over each. Related Links: Download Competitor Review Form; This summary overview should be deleted from your working copy after you have completed the text in this section. }The proposed location for [Name of restaurant] is occupied [by several; by few; by many; largely by older restaurants; by a combination of both older and newer restaurant concepts]. The majority of existing restaurants is comprised [predominantly of; by a mixture of; of few] [fast food; new establishments; chain based restaurants; casual theme concepts; etc. ] Restaurants that could be considered in direct competition with our concept include [ list the restaurants]. The following chart displays restaurants within approximately a [one; three] mile range. It includes all restaurants of significance including both limited service and full service establishments. Area Restaurants within a 1 Mile Range | |Name |Type |Brkfst;Lunch;Dinn |Direct Competition | |[McDonald’s] |[Fast Food] |[B,L,D] |[No] | |[Luby’s] |[Cafeteria] |[L,D] |[No] | |[Blue Water Grill] |[Casual Full Service] |[L,D] |[Yes] | |[Hugo’s] |[Fine Dining] |[D] |[Somewhat] | |[Pizza Hut] |[Pizza-Delivery] |[L.D] |[No] | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Restaurants that might be considered direct competition for our target market customers are listed in the next table. It is important to note that the restaurants listed are not necessarily similar concepts to [Name of restaurant]. However, we feel that we are competing for a similar customer base. |Name |Theme |B; L; D |Check Average | |[G eneral Manager] |[1] | |[$40,000-$50,000/yr] | |[Assistant Manager] |[2] | |[$28,000-$32,000/yr] | |[Kitchen Manager] |[1] |[$30,000-$35,000/yr] | |[Line Cooks] |[5] |[2] |[$9-$12/hr] | |[Prep Cooks] |[3] |[1] |[$7-$9/hr] | |[Dishwashers] |[4] | |[$6-$7/hr] | |[Hostess] | |[5] |[$7-$9/hr] | |[Servers] |[12] |[6] |[$3/hr +tips] | |[Bartenders] |[3] |[3] |[$5/hr+tips] | |[Bussers] |[3] |[3] |[$4/hr+tips] | |[Cashiers] |[3] | |[$7-$9/hr] | | | | | | | | | | | Training {SUMMARY OVERVIEW: Provide an overview of the training programs that the staff will undergo. Include in house training as well as 3rd party training such as state mandated Alcohol Awareness Program servers may have to attend. Make references to employee manuals and training tools. List them in the Appendices section. Related Links: Download Training Manual Templates; Download Server Training Checklist ; Download Alcohol Management Program; This summary overview should be deleted from your working copy after you have compl eted the text in this section. A thorough training program will be adopted for every position in the restaurant. Highly qualified people filling those positions will be provided training materials and personal instruction. They will learn the [Name of restaurant] method of how to operate a successful restaurant. Newly hired personnel will be instructed in customer service, safety, and health laws in addition to the job functions of their respective positions. Training manuals for each position will be edited to reflect the unique requirements of [Name of restaurant]. [Servers will undergo an in house Alcohol Management Program that teaches the importance of responsible alcohol service.Additionally, The state of [state you are in] mandates that servers of alcoholic beverages be certified in a state approved course. ] Daily Operations & Production {SUMMARY OVERVIEW: This section should describe in summary the day to day operations of the restaurant from opening to close. It should con vey to the reader that management has a sound plan for operating the restaurant. Briefly explain operational issues such as scheduling, departmental job functions, ordering and receiving, menu production, service, general safety procedures and maintenance. Related Links: Download Restaurant Operations Checklists This summary overview should be deleted from your working copy after you have completed the text in this section. [Name of restaurant] will be opened [# of days] days a week for [breakfast; lunch; dinner] necessitating [multiple; a single; staggered shifts]. Schedules will be written by departmental managers and posted every [time interval between schedules; monthly; weekly; every two weeks, etc]. The schedules will be written in a manner that allows management to increase or decrease hourly labor according to sales volume in order to maintain a consistent labor cost control. Designated management [and kitchen staff] will report for work [# of hours before opening; a few hou rs before opening; in sufficient time before opening; etc. ] to prepare for opening.The menu [has been; will be] created in a manner to allow the preparation of many recipe ingredients to be done ahead of time. Proper labeling and rotation techniques, accompanied by ample storage facilities will ensure that high quality prepared product will be sufficiently available to meet the demands during peak business hours. Replenishment and ongoing preparation will continue during off peak business hours. [Management; departmental managers; kitchen manager; designated managers] will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands. Ordering schedules will be staggered with perishable products being ordered multiple times per week to preserve freshness.Standard grocery and supply orders will be ordered less often, according to a predetermined schedule and storage capacity. [Service staff; front of the house; terminology depends on what typ e of service style the restaurant will use] will arrive at staggered intervals, allowing sufficient time to prepare for anticipated customer traffic. Management will adopt the use of operational checklists to verify that each work shift has been properly prepared for and to insure the operational standards are followed before, during and after work shifts. The [table service; quick service; counter service; etc. ] service style of [Name of restaurant] is by design intended to complement the guests overall perception of the restaurant, creating a designed guest experience.The restaurant layout, including the dining room, design [, bar or lounge layout; if applicable] kitchen and serving line, [will be; has been] designed for efficiency and flexibility to accommodate the fluctuation in customer traffic and peak meal periods. The production of our menu and servicing of the guest begins with the arrival of the guest. [Use this section to describe how guests will be greeted, seated, have their order taken, how the order turned in to kitchen or bar, how it will be processed in the kitchen or bar, how it will be then delivered back to customer, how the customer will pay, etc. ; This explanation should help the reader to visualize the entire guest experience.Because it is impossible to offer suggestions for every conceivable service style, we have provided an example for a table service concept. ] [Example: The production of our menu and servicing of the guest begins with the arrival of the guest. The guest should be greeted by a seating hostess promptly. Depending upon seating availability the guest will either be seated immediately or asked to wait in the lobby or bar until their table is ready. Awaiting guests will be able to order refreshments in the bar (lounge). Once their table is ready, the guest will have the option to either pay their tab or have it transferred to their table via the POS system. Once seated, the guests should be quickly acknowledged by a mem ber of the service staff.Beverage orders will be requested and ordered through the POS system. A service bartender will receive the order via of a designated order printer. Once prepared, the server will deliver the drinks to the guests. The primary server will then inform the guests of our specials and then suggest selections from our appetizer menu. Appetizer orders will be entered into the POS system and printed at the appropriate stations in the kitchen including the expeditor station. The expeditor will ensure that the targeted production time of 3 to 5 minutes for appetizers is met for each order. Available servers will deliver the appetizers to the table and serve according to the designated guest positions.The primary server will then request salad and entree orders. Again, all orders received will be entered into the POS system and orders will print out at the appropriate kitchen or bar station. The expeditor will ensure ticket times are kept within the 10 to 15 minute acce ptable time parameters for entree service, 3 minutes for salad service. Available servers will deliver the food according to the designated guest position. Constant monitoring of the table by all staff will ensure that dirty dishes are cleared promptly and drinks refilled regularly. The primary server, upon the clearing of all completed dishes, will request dessert or after dinner drink orders.Orders will be processed accordingly and within the acceptable time parameters. The server will monitor the table to determine the proper time to present the guest check. The customer will be given a few moments to review and prepare payment to the server. The server will make change or process credit cards as required and return the authorized card voucher to the guest. Once the guest has left the table, the service staff will immediately clean the table and prepare it for the next seating. ] The kitchen preparation line has been designed to be operated by a minimum staff of [# of line cook/s ervers] line [cooks/servers] and a maximum of [# of line cook/servers] line [cooks/servers].This design allows line staffing to be adjusted to the business volume. Shift changes for all staff will entail cleanup, restocking and preparation. All monies will be settled at the end of each shift. The closing shift will involve designated closing duties that will leave the restaurant clean and fully prepared for the next day opening crew. Customer Service {SUMMARY OVERVIEW: Use this section to explain procedures addressing customer service. Describe plans for establishing service attitudes and policies. Include an overview on how customer complaints will be handled and how the restaurant will go about getting customer feedback such as surveys or through mystery shoppers.Related Links: The Value of Empowering Your Employees; Download Mystery Shopper Report; Excuse Me, This Wine Tastes Funny; Take the Mystery Out of Mystery Shopping; Tips From a Restaurant Reviewer; What Do Customers Want? ; Service-The Real Product of Your Restaurant; Handling â€Å"Guests from Hell†; Cashing In on Complaints; This summary overview should be deleted from your working copy after you have completed the text in this section. } Customer service at [Name of restaurant] will be given special emphasis throughout the operation. Customer surveys estimate that only 1 in 20 customers that have a problem in a restaurant will tell management about it.It will be our goal to provide a product in a manner that exemplifies highly responsive and proactive customer service. Training programs will include specific material to teach our employees about service attitudes, customer perception and how to deal with guest complaints. Management will conduct periodic staff meetings intended to review policy, increase guest satisfaction and to keep a general line of communication between staff and management. All guest complaints will be empathetically acknowledged by the staff and immediately referred to management. Programs will be in place to systematically deal with various types of guest complaints. More serious complaints will be documented and kept on file.Customer feedback will be accomplished by [Include specific policy and procedures for monitoring guest satisfaction such as customer surveys or the use of mystery shoppers. ] Suppliers {SUMMARY OVERVIEW: List the major suppliers you will use. You should also list suppliers for specialty products that make your business unique. It is advisable to show contingency plans for replacing key suppliers. If your concept relies on unique products like Florida stone crabs, Maine lobster, or specially imported items then you’ll want to have a backup plan readily available. You may also choose to designate the payment terms you will seek with each supplier.Related Links: 7 Ways to Halt Receiving Losses; Download Prime Vendor Forms; Competitive Bidding; Seminar: Profitable Purchasing Practices; Download Approved Vendor List; Do wnload Ordering Schedules and Worksheets This summary overview should be deleted from your working copy after you have completed the text in this section. } Management will establish relationships with qualified suppliers (vendors) that can provide reasonably priced product, delivered according to the schedule that benefits the restaurant. Alternate suppliers will be identified for use if the regular supplier cannot deliver the products needed. The following table illustrates the suppliers we plan on doing business with: Product |Main Supplier |Terms |Alternate Supplier | |[Grocery, supplies] |[Sysco Food Service] |[15 days] |[Ben E. Keith] | |[Meats] |[Ditta Meat Co. ] |[7 days] |[Texas Meat Purveyors] | |[Seafood] |[Gulf Coast Seafood, inc. ] |[10 days] |[Sysco Food Service] | |[Beverage] |[Coca-Cola Bottling] |[COD] |[Restaurant Services, inc. | |[Alarm Monitoring] |[ADT] |[Net 30] |[N/A] | |[Linen Company] |[Admiral Linen] |[Net 15] |[Roland Uniform Service] | |[Bakery] |[Glass Bakery] |[COD] |[N/A] | |[Pest Control] |[Rollins] |[Net 30] |[Integrated Pest Control] | Management Controls {SUMMARY OVERVIEW: Describe specific management controls such as inventory procedures, checklists, ordering, software, POS systems, theft prevention, etc. that will be used to manage the restaurant, time and attendance tracking.Related Links: Tracking Weekly Food Cost; POS Evaluation Worksheet; Weekly Report Every Restaurant Should Prepare; How to Choose a POS System; Download Restaurant Operations Checklists; Download Inventory Spreadsheet; Download Ordering Schedules and Worksheets This summary overview should be deleted from your working copy after you have completed the text in this section. } Management will practice sound management procedures in order to control costs, insure quality of product and provide friendly customer service. The following systems will be used by management: POS System. Careful evaluation and dutiful research will be used in the selection of a POS (point of sale) system that best meets the needs of [Name of restaurant]. The POS system will be configured with requisition printing, a process which forces food and beverage items to be registered in the system before the items can be prepared. Requisition printing has proven to reduce costs by as much as 3-5%. ] The POS system will also be the control center to regulate the flow of service and item preparation. Built-in cash controls will help in tracking sales and receipts. Time & Attendance System. The restaurant will use an [automated] time and attendance system. Management will evaluate systems that are integrated into the POS system as well as stand alone time clock systems. Hourly labor cost control and the ability to transfer information to our payroll processing will be key factors in system selection. Scheduling System.Management will adopt a scheduling system that expedites the preparation of schedules, reflects anticipated labor budgets, and helps to regulate labor cost. Operations Checklists. The restaurant will be managed with the use of various checklists. Consistent use of checklists will help to maintain quality control while ensuring that established procedures are followed. Checklists will be used by various personnel for customer service, purchasing, receiving and storage, preparation, cleaning, shift changes, opening and closings. Order Guide. The restaurant will use an item specific order guide to track order history and maintain designated levels of product in inventory. Weekly Inventory.Management will conduct a weekly inventory to determine valuation for use in the preparation of weekly profit and loss reports. Daily Inventory Tracking. Daily inventory will be taken on specific items. Movement will be compared to sales data to ensure designated products have been properly accounted for. Cash Audits. Management will conduct periodic cash audits for all cashier stations. Surprise shift audits are an effective tool to determine cash ier/bartender under ringing. [Video Surveillance. Video surveillance will be in place to monitor activities and deter crime. ] [Mystery Shopper. The restaurant will engage the service of a secret shopper service from time to time.The mystery (secret) shopper is an effective tool to get a customer’s perspective of the average guest experience. Feedback will help management to constantly improve customer service. ] Safety Reviews. Periodic safety assessments will be performed to ensure that employees and guests are not exposed to dangerous or harmful conditions or actions. Liability Reviews. Periodic assessments will also be done to evaluate the liability exposure of the restaurant. Alcohol awareness, employee relations and guest treatment will be scrutinized from time to time. Administrative Systems {SUMMARY OVERVIEW: List accounting systems, bookkeeping systems and policies, payroll processing, financial controls, etc. used in the administration of the restaurant.Related Link s: Download Daily Sales & Receipts; How to Select a CPA; Never Let the Bookkeeper Handle Cash; 4 Week Accounting Period; The Best Way to Format a P&L; Download Sales Report Templates; Quickbooks and 4 Week Accounting Periods; NRA's Uniform System of Accounts; How to Accrue Payroll in a Restaurant and Why it is the Most Important Monthly Task You are Ignoring; This summary overview should be deleted from your wor